Complete, not modular
If a store needs it to trade, it ships with the platform. You should not have to assemble five vendors to sell a candle, a jacket or a coffee subscription.
Selling online got complicated. We’re un-complicating it.
Somewhere along the way, opening a shop online turned into a systems integration project: one bill for the platform, five more for the apps that make it usable, and a different vendor to blame every time something breaks.
How we think about it
Four decisions that shaped the product, and that we keep having to defend.
Boring where it counts
Payments, stock, tax and age checks are not where anyone wants creativity. They should be predictable, auditable and dull, so the interesting work happens where you make money.
Everyone welcome
We do not keep a quiet list of industries we would rather not serve. If it is legal to sell in the UK it is welcome here, and the compliance tooling those categories need is part of the product, not a surcharge.
UK-first, deliberately
VAT handling, UK card flows and UK regulations tracked as they change. Built for here first, rather than a global product with a UK setting buried somewhere in it.
Everything you would expect, already in there
The unglamorous list every store builder is judged on. None of it is an add-on, an upgrade tier or an app you have to go and find.
Your own domain
Custom domain with TLS, renewed automatically. No sub-domain of ours in your address bar.
Themes and branding
Type, colour and layout controls, so the shop looks like yours rather than like a template.
Proper variants
Sizes, colours, scents and strengths as first-class variants, not duplicate products.
VAT done the UK way
VAT-inclusive retail pricing, ex-VAT trade pricing with RRP and margin alongside it.
Staff roles
Server-side permissions, so a Saturday assistant cannot see your margins or your payouts.
Shipping and labels
Rates at checkout and label printing from the order page, with tracking pushed back out.
A collection of tools to run and grow your shop. All in one place.
Storefront, payments, stock, shipping, trade pricing and the admin behind them: one platform, one bill, one login. Tell us how you sell and we will tell you honestly whether it fits.
- Nothing gated behind an app store
- No cut of your sales, no per-seat charge
- Your old store stays live until you say otherwise
Questions, answered
Who is behind Stax?
Stax is built and run in the UK. The people who answer your email are the people who build the platform. There is no outsourced support tier between you and whoever can actually fix it.
Where is my data held?
In the UK. That is part of what “UK-first” means here: your store data, your customer records and your order history stay in UK data centres rather than being replicated wherever is cheapest.
Do you take a cut of my sales?
No. The plan price is the price. There is no percentage of revenue, no per-seat charge and no per-feature unlock. The only variable is the small per-order fee on dropshipped orders, agreed with you before you go live.
What if I want to leave?
You take your data with you. Products, variants, customers and order history all export in standard formats, and we will not hold your catalogue hostage to keep you on a plan.
Do I need a developer to run it?
No. Everything a shop needs to trade is in the admin, and the launch is walked through with you: theme picked, products in, a real test order through checkout, before you open the doors.
What are you building next?
Retail and wholesale from a single store, and deeper supplier integration for dropshipping. The direction does not change: fewer moving parts for the seller, more of the awkward work absorbed by the platform.
Ready when you are
Open a new shop or bring the one you already run. Either way, you can be trading this week.
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